we get this question all the time while training the next generation of elite marketers in our exclusive program, SPARK DRIVEN. It’s a valid question, and I think it deserves consideration.
As a business owner, I think the more important consideration is finding and keeping a cadence of content production that will allow you to reach the threshold of ROI. It’s important not to take on more than you can chew and lose effectiveness at everything as a result.
The learning curve and expense involved with mastering paid traffic can be extreme, whereas the average business owner can usually fairly easily master organic outreach. As we discussed, it’s probably best to do both. However, if you find that you have issued with paid traffic at scale, I’d recommend a great agency to help you get the most ROI out of your efforts.
Just a little food for thought from the mad science nerdery over here at SPARK DRIVEN. I hope you’re having an amazing Friday.
All the Best,